Monday, October 10, 2011

Jim Donoahue - Canada Wordmark (1974)

Canada Wordmark
Designed by Jim Donoahue, McLaren Adverising for the Canadian Government Travel Bureau. Adopted in 1981 by the Treasury Board to be widely used across the federal government "to provide a clear and attractive expression of the federal presence."

Reference:  Michael Large, Graphic Design and Corporate Identity (Thesis), (Concordia University, 1989) 286, 289.

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